12-City National Tour Arrives at Omaha Farmers Market
on Saturday, August 22

SEATTLE – August 3, 2009 –The Toyota Hybrid Farm to Table Tour continues with a single-day event in Nebraska at the Omaha Farmers Market on Saturday, August 22, beginning at 8:30 a.m. and ending at 12:30 p.m. Toyota created the Farm to Table Tour to highlight farmers markets around the country and the benefits they offer their communities, and to celebrate the food produced by each market’s farmers and vendors.

During the Omaha event, in booths throughout the market located downtown at 11th and Jackson, 12 local beloved chefs and farmers will be paired together for a day that highlights Omaha Farmers Market’s offerings. The chefs will prepare special tastings showcasing their partner farm’s fresh ingredients and visitors will have the opportunity to sample the chefs’ creations while also learning more about the market vendors, their products, and how to buy and eat seasonally. In addition, to further support the market, Toyota is making a financial donation to the Omaha Farmers Market.

In addition to free tastings, visitors will have the opportunity to select potted culinary herb plant starts at the Mobile Garden Highlander Hybrid, and can also enter for a chance to win a unique culinary prize package. Toyota will also provide interested market goers with the opportunity to take a ride in the 3rd generation Prius or a 2009 Highlander Hybrid and take home a John Boos cutting board as a thank you gift.

"The Omaha Farmers Market is honored to partner with Toyota on the Toyota Hybrid Farm to Table Tour,” said Vic Gutman, Executive Director of the Omaha Farmers Market. “Toyota recognizes how important the Omaha Farmers Market is to our local community, economy and growers. The Omaha Farmers Market has supported local agriculture as a business for over 15 years now."

Toyota is dedicated to using eco-friendly materials throughout the tour and will be purchasing carbon credits through TerraPass to offset the impact of the tour’s carbon footprint.

After Omaha, the Toyota Hybrid Farm to Table Tour will continue on to the Bloomington Community Farmers Market in Indiana for an event on Saturday, August 29. The tour then continues through the end of October with events throughout the country.

"Toyota's extensive line of hybrid, fuel-efficient and low-emissions vehicles gives the consumer options to choose a vehicle that suits his or her lifestyle,” said Keith Dahl, Toyota National Manager of Engagement Marketing. “Opting to drive a hybrid, shopping at the farmers market, and eating locally grown foods are all choices people make based on their beliefs or to express their particular points of view. The Toyota Farm to Table Tour was created to connect with these individuals, while at the same time providing Toyota an opportunity to give back to the communities where our customers live.”

For more information on the Toyota Hybrid Farm to Table Tour or to schedule an interview with participating chefs and/or farmers, please contact Kirsten Graham at (206) 890-3435 or kirsten@kirstengrahampr.com.

ABOUT OMAHA FARMERS MARKET
Revived in 1994, after a 30-year hiatus, the Omaha Farmers Market is not your garden-variety destination. Open May through October, the Market features more than 95 vendors offering a selection of farm-fresh produce, hand-made crafts and specialty & gourmet items from local vendors. Each week, nearly 5,000 shoppers visit the market for an abundant array of truly local treats including fresh vegetables, fruits, herbs, bedding plants, cut flowers, baked goods, jams and jellies, coffees, honey, cheese, organic foods, ethnic foods, dog biscuits and much more. For more information, visit www.omahafarmersmarket.org.

ABOUT TOYOTA MOTOR SALES, U.S.A., INC.
Toyota (NYSE:TM) established operations in North America in 1957 and currently operates 14 manufacturing plants. There are more than 1,800 Toyota, Lexus, and Scion dealerships in North America that sold more than 2.4 million vehicles in 2008. Toyota directly employs over 43,000 in North America and its investment here is currently valued at more than $21 billion, including sales and manufacturing operations, research and development, financial services and design. Toyota's annual purchasing of parts, materials, goods and services from North American suppliers totals more than $30 billion.

For more information about Toyota, visit www.toyota.com or www.toyotanewsroom.com.